In the first season of the Reno Ice Adult League, Revision Brewery sponsored six different teams. Five of those teams were all given names based on beers. The first team I am showing off for this concept is Miller Lite of A-League.
Miller Lite Primary Logo
Miller Lite has existing branding making the team easier to do than teams where new branding is needed. The primary logo for the team will be the same as the primary logo for the beer for this concept. For the Revision Brewery teams, I wanted to keep the team branding close to the company branding.
Miller Lite Secondary logos
The primary logo is white here. I am using the Miller Lite wordmark logo as a secondary logo as it is used almost as much as the primary logo. The Lite wordmark logo is also a secondary logo as it is interchangeable with the Miller Lite wordmark logo.
Miller Lite Alternative Logos
For the Alternative logos, I further broke down the primary logo. The Miller logo is a primary logo in its own right for the Miller Brewing Company. The Miller and M logo can be found in advertising for Miller Lite. The M logo is in the primary logo. the Miller logo is in the Miller Lite wordmark secondary logos. The other logos are also from the primary logo.
Miller Lite Throwback Logos
These are all old Miller Lite logos. The first two logos are based on logos used before 1974. I created the white Lite Beer version of the logo for this concept. The Mug logo is based on a logo for Meister Brau. Both logos came from Meister Brau made Miller Lite before it became Miller Lite. The Miller Lite used the rest of the logos from 1974 to 2014. For this concept, these will all be on throwback jerseys.
Miller Lite Jerseys
For this concept, there are no home and away jerseys like what is seen in the National Hockey League. Teams have dark and light jerseys that are referred to as league jerseys. Unlike in the National Hockey League where one jersey is specific to home games and the other is specific to away games, league jerseys are interchangeable. Teams can wear either jersey for any game. For this concept, the home team would choose their jersey first. The away team can then pick what jersey they want to use. As long as the jerseys are not the same primary color this system works. For example two teams cant play with red jerseys.
The league jerseys would be worn the most at 60% per season. League jerseys would be the only jerseys allowed during the postseason. League jerseys would also be the only jerseys allowed during additional competitions like if the league had a champions league. the league jerseys would also be used for a minimum of two years. That’s 96 plus games. All other team jerseys would be used for a minimum of one year. That’s 48 games. The release schedule of jerseys would be up to the teams. In real life, teams could have one jersey for twenty seasons or new jerseys every season. For this concept, there would be one large release of three to four jerseys per team the first season of the year followed by one or two each following season. The league would create a two-year release schedule plan giving teams windows when new jerseys can be released and deadlines for when certain jerseys need to be released.
The 3rd jerseys act as alternate jerseys. The city jerseys are supposed to be inspired by the city. As long as it connects to the community it works. The 3rd and city jerseys are interchangeable as the second most used jerseys. The Retro jerseys are part of a throwback series with more jerseys to come. The Retro jerseys are meant to be the 90s/00s jerseys. Surge jerseys are meant to be similar to color rush jerseys. They would only be worn on Wednesday and Thursday nights with both teams wearing them.
I have close to 25 jersey series ideas for this concept. 6 is already a lot for a beer league team. Most teams don’t even have an alternate or third jersey. Some teams only have one jersey. Some teams don’t even have jerseys. This is just a concept. I wanted to give each team 100 jerseys I could.