Next up in the Reno Ice Adult League concept is Coors Light from B-League. Coors Banquet, like Blue Moon, Coors Banquet, and Miller Lite, is one of the teams made up of free agents that was sponsored by Revision Brewery. For this concept Coors Light play in the Nevada division of B-League. Their nickname is the Silver Bullets. Their are rivals with Coors Banquet.
Coors Light Primary Logo
The logos, and branding of Coors Light are the same as the beer. Just like any of the other Revision Brewery teams. Fairly simple logo. Mountain in the background with the wordmark in front.
This is not the most recent branding for Coors Light. They did release some new branding back in September. For this concept they are going to use these last generation logos. The reason for this is that is that season one is summer 2021. The new branding was not released until after season one. What will probably happen is that they will gradually switch to the new branding. Even for beer league teams new branding is usually not immediate. Sure new branding can be made quickly but implementing it is where it gets slow. This will help give this concept an element of realism.
Coors LightSecondary Logo
Coors Light secondary is a stacked Coors Light wordmark. For this concept they use this logo because it fits better with print, web, and on jerseys. The primary logo would see more use but they would interchange a lot.
Coors Light Alternate Logos
These are all logos that Coors Light used during the timeframe where the primary logo was used. For this concept these logos would mostly see use on jerseys and merchandise.
Coors Light Throwback Logos
Coors Light was introduced in 1978 to compete with Miller Lite. For this concept the first logo here would have been the first logo used by the team. All of these logos would have been the teams primary and only logos. Coors Light wouldn’t have had any secondary or alternate logos until their current branding.
Coors Light Jerseys
The Dark jersey is red with silver and grey used by the team. The logos are white. On front is the secondary logo. On the right shoulder is the alternate mountain logo in white.
The Light jersey uses the same pattern as the Dark jersey. The jersey is silver and grey with some red on the collar. On the front is the secondary logo. There are no shoulder logos on this one. It is designed after the Coors Light 16 oz aluminum bottle. The nickname for this jersey is the “silver bullet jersey”. This jersey is the light jersey because they would wear it more than the 3RD jersey.
The 3RD jersey uses the same pattern as the Dark and Light jerseys. It is white, red, and grey. It has the primary logo on the font with no other logos. It’s not as impressive as some of the other 3RD jerseys in this concept but I think it works in relation to the Dark and Light jerseys. It makes basically all three (Dark, Light, 3RD) basically interchangeable.
The City jersey blue and silver. It shares some resemblances to the Dark, Light and 3RD but is unique. It looks like it belongs in the same series without it looking identical. Blue and silver are the colors of the University of Nevada Reno. The front design has a Nevada word mark with stars above and below it. It is designed after the original 1905 Nevada State flag. On the shoulders is an alternate Coors Light logo in white.
The Retro jersey is black, silver and red. For this concept his jersey would have been introduced and been used in the late 1990s and early 2000s.
The Surge jersey is red and white. It has the alternate Born In The Rockies alternate logo on the front in white as its only logo.