The 2022 Winter Olympics being held in China start this week. The winter olympics is one of my favorite sporting events. I had an idea about having a localized event similar to the olympics. I am starting a new concept series based on that idea. The idea for this concept is that Reno Ice would host an event similar to the olympics. The teams would be made up of mostly local athletes representing different regions. Think of this concept as beer league olympics.
For this concept the Reno Ice olympics take place in February every four years. The Reno Ice Olympics start with an opening ceremony. Run through all of February and have a closing ceremony. There are eleven events with fifteen sub events. All events are ice sports and can be played on a NHL rink since all events for this concept take place at Reno Ice. The Reno Ice Adult League along with most other programs are put on hold. For at least this concept there would be no torch or cauldron.
For this concept there are fifty two teams. The teams are made up athletes from different regions, not just national teams. All of the athletes and teams live close enough to Reno Ice to not only participate in the Reno Ice Olympics but to participate in the qualifying events that take place every year. Each event is unique in how they do qualifying but it would be reasonable that 95% to 100% of the athletes live within two hours of Reno Ice. Of that 80% to 90% live in the Reno Tahoe area.
In reality an event like this would more than likely only be able to happen if Reno Ice had multiple sheets of ice. Parts of some events would probably have to take place at the ice rink and curling center in Tahoe. Additional rinks could probably be set up around Reno as well just for this event.

Reno Ice 2022 Olympics Event Logo
For the branding I wanted something simple. Looking at olympic logos most of them are very simple. They tend to be minimalistic in nature. Being minimalistic while representing the host nation or city is a challenge. For starters I didn’t want the branding to be similar to my Reno Ice Adult League concept branding. So that ruled out making the branding match Reno Ice. The colors and ultimately the branding ended up being inspired by old 80s ski jackets. The logo itself is a snow flake with the olympic rings in front of it with Reno 2022 on the side. The logo has a diamond shape. The snowflake is colored with a gradient using the event colors. The olympic rings and Reno 2022 are in blue.
One of the things in my mind while creating this logo was to make a logo that could work as a legitimate winter olympics logo. I think I accomplished that. I think I did a good job mixing retro elements with a modern look.

Reno Ice 2022 Olympics Alternate Logos
The Reno Ice Olympics 2022 alternate logos are mostly just variations on the primary logo or have added element to make wordmark logos. Gradients aren’t the best for merchandise or print in my experience, that is part of why I added a range of options without the gradient. Another piece to this branding is the snowflake pattern that will be seen throughout this concept. A lot of olympics use patterns in their design as an easy way to add elements to the branding as well as extend what the branding is capable of doing. This is no different. The snowflake pattern would see use on things like digital media, social, print, added facility design elements, etc.

Reno Ice 2022 Olympics Pictograms
Pictograms are used as logos to identify different sports. They were used in 1934 and 1948. They have been a main part of olympic design since 1964. For my design it is a figure doing the sport inside of a box colored with the gradient.

Reno Ice 2022 Olympics Medals
Medal design is one of the more complex pieces in olympic design. Usually they are round with the event logo on the front and the front and a different design on the back. Turin 2006, Sochi 2014 and the 2016 youth winter games are some of the best designs ever. What I did is make the medals the same shape as the logo. It’s a sideways rectangle. on the front is the olympic rings with “Reno Ice Olympic Games 2022”. In the background is the snowflake. On the back is the primary logo. The ribbon is the gradient with the snowflake pattern.


Reno Ice 2022 Olympics Staff Uniforms and Badges
I designed some uniform for what staff and volunteers would wear during the Reno Ice Olympics. The rink suites would be worn the most with the bottoms being warn by most staff at all times. The three shirts would have to always be warn. the hats and scarf would be optional. These would be exclusive to staff and volunteers, they would not be able to be bought. I may make uniforms like this for every team.
I designed some badges as well. They are all color coded based on what part of the facility the person wearing it can access. The blue ones are for staff and all access. Staff can go anywhere in the facility. All access would only be limited to areas that are staff only. Media and access level 2 are pink. They would get access to the facility, the lockers and the rink. Volunteer and access level 1 badges are purple. Volunteers are posted at locations to do a job or float around to assist staff. The access level 1 only gets access into the facility. They would be used primarily for vendors. Athlete badges are holographic with a gradient background. Athletes badges would have access to lockers, the rink and early access to the facility. VIP badges are holographic with the gradient. They get early access to the facility, access to VIP events and locations inside of the facility. Staff, media, volunteer, and athlete badges would be good for the entire Reno Ice Olympics. The all access, access level 2, access level 1 and VIP badges would be limited to select dates or events. On the back would be a location to write the persons name and the date or dates that the badge is good for. All staff would have staff badges including outside security. All athletes and team staff would have athlete badges.
Reno Ice 2022 Olympics Teams
To qualify to play for a team an athlete must be born, a citizen of or a resident of one of the regions. The only exception to this is Team Native America. In order for an athlete to qualify for that team they must be a member of a Native American Tribe. To start a team there must be enough qualifying athletes from a region to participate in qualifying for at least one sport. An athlete can qualify to play for multiple teams. An athlete can not play for multiple teams. An athlete can play multiple sports for one team.
The national teams are Canada, Mexico and the United States. Continental teams are Central American and the Caribbean, South America, Europe, Asia, and Oceana. The continental team regions are the same as the FIFA regions. Regional teams are based off of the United States Federal regions. Region 9 and 10 aren’t in it because they all have state teams. The regional teams are Atlantic (fed region 2), Central West (fed region 7), East (fed region 3), Great Lakes (fed region 5), Mid West (fed region 8), New England (fed region 1), South (fed region 4), South Central (fed region 6). City teams are Carson City, South Lake Tahoe and Truckee. Washoe county divisional teams are the same region as the Washoe County School district highs school zones. That’s how Reno will be divided for this concept. Those teams are Demonte Ranch, East Sparks, Galena, Hidden Valley, Incline Village, North East Reno, North Valleys, North West Reno, Reno, Spanish Springs and Sparks. Special teams are Team Native America, Washoe County, Story County, Lyon County, Douglas County, and Churchill County. Lastly are the state teams. The state teams are Alaska, Arizona, California, Colorado, Idaho, Michigan, Minnesota, Montana, Nevada, New York, Oregon, Texas, Utah, Washington, and Wisconsin. I will expand on info for each team as I release concepts for them.
Reno Ice 2022 Olympics Events
For this concept there are eleven events and fifteen sub events. Sub events are just different types of a sport. For example within the figure skating event there are multiple disciplines. Those disciplines would be sub events. All of these events would be happening at the same time. Sports wouldn’t wait for one to end before the next one starts. Multiple athletes would also be playing in multiple sports. Athletes are going to want to participate in multiple sports some teams may need athletes to participate in multiple sports to fill out teams. Four of these sports are in the olympics and one is in the special olympics. First sport is Rink Bandy. Rink Bandy is Bandy played on an NHL sized rink. Bandy is like a combination of soccer and ice hockey. Next sport is Broomball. Broomball is similar to ice hockey but played without skates, with brooms, and with bigger nets. Up next is Curling. Curling has 3 sub events, men’s, women’s, and mixed doubles. Following that is Figure Skating. For figure skating the sub events are, mens singles, ladies singles, pair skating, ice dance and mixed team. Up next is Ice Dodgeball. I saw this video and came up with the sport. Basically it’s the same rules as Dodgeball but on an ice rink and everyone wears full hockey gear except gloves. Up next is Ice Hockey. 3 on 3 Hockey and Pond Hockey are sub events with Ice Hockey. 5v5, 3v3, and pond hockey are all played in the Reno Ice Olympics. Ice Lacrosse is next. Box Lacrosse rules on ice. Then there is Sled Hockey. As a sub event there would be 3 on 3 on a shorter rink. Ice Soccer is the next sport. It is almost exactly as it sounds. It’s arena soccer on ice. Up next is Rignette. It’s like hockey but with a ring. Lastly is Speed Skating. The Reno Ice Olympics have four short track speed skating events. I will expand on event info in future posts in this concepts series.