Up next in the Reno Ice Adult League concept are updates to Coors Light. Coors Light is one of the Revision Brewing Company free agent teams. In 2021 Coors Light updated their branding. For this concept it would not have been rolled out in time for the first season. In between season one and two the hockey team would have started using the updated logos. However they would not have been able to update their jerseys in time for season two.
In this concept, Coors Light play in the Nevada Division of the B-League with Blue Moon, Coors Banquet, and Hop Valley.
The new Coors Light primary logo is red, blue, and silver. Their is a mountain shape with Coors Light below it. Their old primary logo did not have any blue in it. This logo is also very close to their old secondary logos.
Coors Light did a lot for their rebrand. The colors are brighter with the focus going away from red towards blue. It’s not too different from their previous branding. It still has the same fonts with the same mountain shape. The big difference is the colors.
The Coors Light secondary logo adds the mountain shape behind the primary logo. This logo was considered for the primary logo. The white on background means it can only be used on dark applications. That means it wouldn’t work as a primary logo. The primary logo is going to be used with light backgrounds while the secondary logo will be used with dark backgrounds.
All of the old Coors Light alternate logos are not longer going to be used. The only exception being the mountain shape. With this rebrand Coors Light is also moving away from all white logos to logos with white outlines. The whole top row are just wordmark logos. There is a circle logo that uses all of Coors Lights colors. Replacing their “born in the rockies” logo is a “cold as the rockies logo”. They have a wordmark logo with their established date on it. They also have four “Chill harder” logos. The “Silver Bullet” logo is gone at least for now.
The throwback logos for Coors Light are the same as in season one with the addition of all of the logos from season one.
The jerseys are the same as they were in season one. They are the same designs with the old logos. Like I said before, they would not have had enough time between seasons to get new jerseys. They might get new jerseys for season three.
Their goal horn is still the same from season one. The horn is the Colorado Eagles horn. The song is My Songs Know What You Did in the Dark (Light Em Up) by Fall Out Boy.
The first big change is the colors. The primary logos are similar. The main differences being the colors and the arrangement. The secondary logos are close too. The main difference being the addition of the mountain shape. The alternate logos are completely different outside of the use of the mountain shape. Overall the change is that Coors Light is using new logos while still using the same jerseys with the old logos.