Next up in the Reno Ice Adult League concept is the Reno Gamblers from A-League. the design of this team was inspired by the Quebec Aces, and Chicago Blackhawks. I wanted to design something that looked modern . I wanted to design something that looked like it could be used in esports. I also wanted elements of the branding to look like they belong in a casino. The shared elements of the branding making it look like something someone might see if they walked into a casino.
Reno Gamblers Primary Logo
The primary logo starts with a poker chip in the background. The team name in front of the poker chip. There are dice below the team name.
Reno Gamblers Alternative Logos
The Reno Gamblers do not have secondary logos. The alternate logos start with start with some logos similar to the primary logo. The first alternate logo has the poker chip from the primary logo and the team name. Making this logo unique are seven cards, the card in the foreground has RG on it for Reno Gamblers as well as the dice from the primary logo. The next one is the same logo without the poker chip. The next logo is a wordmark logo from the primary logo. The next three logos are poker chips with the team initials. Following that there are a bunch of wordmark and team initials logos. The Reno wordmark logos with circles around them are designed to look like a casino sign.
The dice from the primary logo are also in there. I did do a lot of wordmark logos for this team. Most of them would never end up on jersey. they would end up in merchandise and promotional pieces.
Reno Gamblers Throwback Logos
For this concept, the first three logos would have been used for the majority of the teams fictional history. The first logo would have been the teams first primary logo. It is a circle with card suits and a ring that has the team name. The next two logos replace the card suits with numbers. The logos with numbers would have been on the front of the jerseys with the primary logo on the shoulders. The next three logos are similar. These three put the suits on the outside ring with the team name. The first of those logos would have replaced the original primary logo. That logo has dice in the circle where the card suits were in the previous primary logo. These three logos would only been used for a couple of years before being replaced.
Following the first six logos is what would have replaced them until the current branding. This logo is Reno in four circles with gamblers below it. The logo is meant to look like a casino sign or logo. There are Gamblers wordmark logos. At the end are R and G circle logos. Not all of these logos would have been released at once. There would have been different color combinations released over time. The Gamblers wordmark and R and G circle logos would have been part of the last batch of branding before the current branding.
Reno Gamblers Jerseys
The Dark and Light jerseys are pretty much the same. They use the same template. They both use the primary logo as the main logo. They are the first team in this concept to use the primary logo on both the Dark and Light jerseys. They have the RG poker chip alternate logo on the shoulders. The difference in the two jerseys is that they swap colors. The dark jersey is red, white and black. The Light jersey is white, red and black. The template for these jersey is inspired by the Chicago Blackhawks 1940-1947 white jersey and the Chicago Blackhawks reverse retro jersey.
The 3RD jersey uses a similar template as the Dark and Light jerseys. There are no shoulders on the 3RD jersey. It is black, white and red. It uses the alternate cards logo without the poker chip. The RG poker chip logos are on the shoulders like with the Dark and Light jerseys. The 3RD jersey is a slightly different template with a different logo on the chest than the Dark and Light jerseys.
The City jersey is black, white, and red, like the 3RD jersey. The jersey has one big line on the front and arms with two smaller lines below and above the big line. On the front is the Reno wordmark logo with circles around them. The jersey is designed to look like a casino neon sign.
The Retro jersey in this concept would have been introduced in 2003. It would have been the teams alternate jersey. It is inspired by the 1999-2007 Chicago Blackhawks black jersey. It’s a black jersey with three stripes on the bottom and sleeves. The stripes are white, red and white. The black and red is also different shades from the other jerseys. This jersey has the throwback casino sign logo wit no shoulder logos. It is close to the 3RD jersey. In this concept the current 3RD jersey would have taken some inspiration from this jersey.
For the Surge jersey I wanted to do something a little more unique. The jersey is black and white following the Chicago Blackhawks inspiration. The jersey itself is half black and half white. There are black and white stripes interchanging in the middle. The collar is black. The logo on the front is an RG alternate logo. I was going for a minimalist look that was unique from any of the designs in the NHL.